“Vitaquest Announces Lychee as 2025 Supplement Flavor of the Year”

This article highlights Vitaquest International’s announcement of lychee as the 2025 supplement flavor of the year. Lychee, with its unique floral and sweet taste, is gaining popularity in various products, especially in the hydration and functional beverage sectors. The article also discusses the growing trend of floral flavors and the versatility of lychee in different food applications.
You can find more information in the March 2025 issue of Perfumer & Flavorist.

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